{"id":552,"date":"2022-11-22T12:13:42","date_gmt":"2022-11-22T12:13:42","guid":{"rendered":"https:\/\/codeimm.ro\/archive\/?page_id=552"},"modified":"2023-03-30T07:04:55","modified_gmt":"2023-03-30T07:04:55","slug":"competente-digitale-specifice-gestionarii-platformelor-de-comunicare","status":"publish","type":"page","link":"https:\/\/codeimm.ro\/archive\/competente-digitale-specifice-gestionarii-platformelor-de-comunicare\/","title":{"rendered":"Competen\u021be digitale specifice gestion\u0103rii platformelor de comunicare"},"content":{"rendered":"\t\t
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6. Competen\u021be digitale specifice gestion\u0103rii platformelor de comunicare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Date curs:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nr. de grupe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6 grupe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Nr. persoane formate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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120 de persoane<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Total ore de curs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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40 de ore<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Obiective de \u00eenv\u0103\u021bare:<\/strong><\/p>

\u00cen\u021belegerea \u0219i utilizarea platformelor de social media pentru \u00eembun\u0103t\u0103\u021birea eficien\u021bei \u0219i eficacit\u0103\u021bii activit\u0103\u021bilor firmei<\/p>


Durata: 40 ore<\/em><\/p>

\u00a0<\/p>

Structura cursului:<\/strong><\/p>

\u00a0<\/p>

Modulul 1:<\/strong> Introducere \u00een social media (5 ore)<\/p>

  • Definirea conceptelor \u0219i termenilor cheie \u00een social media<\/li>
  • Importan\u021ba social media \u00een cadrul afacerii<\/li>
  • Tipuri de platforme de social media \u0219i utilizarea lor \u00een afaceri<\/li>
  • Identificarea obiectivelor \u0219i strategiilor de social media<\/li><\/ul>

    Modulul 2:<\/strong> Strategii de con\u021binut pentru social media (5 ore)<\/p>

    • Crearea unui plan de con\u021binut de social media<\/li>
    • Crearea de con\u021binut de calitate, relevant \u0219i atractiv pentru audien\u021ba \u021bint\u0103<\/li>
    • Utilizarea imaginilor \u0219i videoclipurilor \u00een con\u021binutul de social media<\/li>
    • Utilizarea instrumentelor de programare a post\u0103rilor de social media<\/li><\/ul>

      Modulul 3:<\/strong> Publicitate pe social media (5 ore)<\/p>

      • Importan\u021ba publicit\u0103\u021bii pe social media<\/li>
      • Crearea \u0219i gestionarea campaniilor publicitare pe social media<\/li>
      • Utilizarea instrumentelor de analiz\u0103 \u0219i raportare a rezultatelor campaniilor publicitare pe social media<\/li><\/ul>

        Modulul 4:<\/strong> LinkedIn (5 ore)<\/p>

        • Utilizarea LinkedIn pentru afaceri \u0219i dezvoltarea de conexiuni relevante<\/li>
        • Utilizarea LinkedIn pentru cre\u0219terea vizibilit\u0103\u021bii afacerii \u0219i interac\u021biunea cu clien\u021bii<\/li>
        • Crearea de strategii specifice pentru LinkedIn<\/li><\/ul>

          Modulul 5:<\/strong> Facebook \u0219i Instagram (5 ore)<\/p>

          • Utilizarea Facebook pentru dezvoltarea afacerii \u0219i interac\u021biunea cu clien\u021bii<\/li>
          • Utilizarea Instagram pentru a atrage \u0219i angaja audien\u021ba \u021bint\u0103<\/li>
          • Crearea de strategii specifice pentru Facebook \u0219i Instagram<\/li><\/ul>

            Modulul 6:<\/strong> Social media \u0219i con\u021binutul video (5 ore)<\/p>

            • Utilizarea YouTube pentru afaceri \u0219i promovarea produselor<\/li>
            • Utilizarea TikTok pentru afaceri \u0219i promovarea produselor<\/li>
            • Crearea \u0219i promovarea de videoclipuri pe social media<\/li>
            • Utilizarea transmisiilor video live pe social media<\/li><\/ul>

              Modulul 7:<\/strong> Analiza \u0219i m\u0103surarea performan\u021bei pe social media (5 ore)<\/p>

              • Importan\u021ba analizei \u0219i m\u0103sur\u0103rii performan\u021bei pe social media<\/li>
              • Utilizarea instrumentelor de analiz\u0103 \u0219i raportare a performan\u021bei pe social media<\/li>
              • Evaluarea \u0219i ajustarea strategiilor de social media \u00een func\u021bie de datele colectate<\/li><\/ul>

                Modulul 8<\/strong>: Website-ul pentru afacerea ta (5 ore)<\/p>

                • \u00cen\u021belegerea beneficiilor unui website pentru afacerea ta \u0219i construirea unuia utiliz\u00e2nd platforme de construire de website-uri precum Wix sau WordPress<\/li>
                • Construirea site de e-commerce pe Shopify<\/li>
                • Optimizarea website-ului pentru c\u0103ut\u0103rile online, pentru a cre\u0219te vizibilitatea \u0219i traficul pe site<\/li>
                • Analizarea performan\u021bei website-ului t\u0103u \u0219i efectuarea schimb\u0103rilor necesare pentru \u00eembun\u0103t\u0103\u021birea acestuia<\/li>
                • Integrarea social media pe website \u0219i utilizarea acestora \u00een mod eficient pentru a spori vizibilitatea \u0219i accesibilitatea afacerii<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                  6. Competen\u021be digitale specifice gestion\u0103rii platformelor de comunicare Date curs: Nr. de grupe 6 grupe Nr. persoane formate 120 de persoane Total ore de curs 40 de ore Obiective de \u00eenv\u0103\u021bare: \u00cen\u021belegerea \u0219i utilizarea platformelor de social media pentru \u00eembun\u0103t\u0103\u021birea eficien\u021bei \u0219i eficacit\u0103\u021bii activit\u0103\u021bilor firmei Durata: 40 ore \u00a0 Structura cursului: \u00a0 Modulul 1: Introducere […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-552","page","type-page","status-publish","hentry"],"yoast_head":"\nCompeten\u021be digitale specifice gestion\u0103rii platformelor de comunicare - CODEIMM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codeimm.ro\/archive\/competente-digitale-specifice-gestionarii-platformelor-de-comunicare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competen\u021be digitale specifice gestion\u0103rii platformelor de comunicare - CODEIMM\" \/>\n<meta property=\"og:description\" content=\"6. 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